Active Production And Design Blog

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The Growing Audiovisual Industry

The Growing Audiovisual Industry

-contributed by Matt Clouser, President, Active Production and Design, Inc.

In the earlier days of the audiovisual industry, companies were often divided into disciplines. You had companies that specialized in lighting, audio and video independently. But through the need to simplify the process for the end client, these companies merged, sold, or re-recreated themselves into full production companies. This would place all the services under one roof, allow more control of the entire technical arm of an event, and the end client often only had to work with one representative. Active Production and Design was fortunate enough to be one of the pioneering forces in the Metro Atlanta area to develop this "One Stop" approach. Within the company we have hired production professionals who have a working knowledge of all audiovisual elements along with key employees/contractors who specialize specifically in individual disciplines like lighting, audio, video, production and creative services. 

The event trends are constantly changing and now more than ever we see the need for an innovative audiovisual experience becoming paramount in the production of events ranging in focuses from corporate, special and social. Especially in this age of social media, lighting in particular contributes heavily to telling the visual story of an event. Not only to highlight the painstaking detail of the caterers, furniture rentals and various venue trappings, but in becoming its own element through special effects, large format projections and a other immersive elements.
With this growth comes the need for more audiovisual professionals at every level of industry. From stage hands, techs, production managers, stage managers and more, the audiovisual industry is a terrific and rewarding career path for individuals who aren't afraid to roll up their sleeves and really dig in. If you or someone you know would like to learn more about what it takes to thrive in the audiovisual industry, feel free to drop us a line, or check out the "Career Opportunities" tab under "Contact" on our website. There you will find resources with job descriptions and a portal to apply!

Do you have an event industry focused topic you'd like to hear us discuss on our blog? Drop us a line at marketing@activeproductionanddesign.com 

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Comments 1

Guest - Ridley on Friday, 14 September 2018 00:50

It's great to learn more about audio visual. I like how you said that because trends are always changing, good AV companies are always adapting and innovative as well. Things like streaming have only become a thing recently, so that's a big change they'd have to make!

It's great to learn more about audio visual. I like how you said that because trends are always changing, good AV companies are always adapting and innovative as well. Things like streaming have only become a thing recently, so that's a big change they'd have to make!
Guest
Monday, 17 December 2018